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PARALLAX

The compass for civic communications.

Vol. I · MMXXVI

The political establishment has always had the upper hand. But the modern information ecosystem creates an asymmetric opening that wasn't available before. Parallax is a modern communications engine — built not to shout louder, but to make the emotional case for reform legible to the citizens who would, if they could see it, be its largest constituency.

I. Thesis

Parallax (n.) — the apparent shift in an object's position when viewed from two different vantage points; in astronomy, used to measure distance.For us: the gap between what citizens see and what the political class sees — and the means of closing it.

Election reform isn't reaching citizens.

More than half of Americans say neither major party represents their views well, and most say their elected officials don't listen, don't reflect what they actually believe, and don't fix what's broken.1 This is not a fringe opinion. It is, by any honest measure, the modal position of the American electorate.

And yet the reform movement is dwarfed in voice and reach by the machinery defending the current system. The reason is not that the public disagrees. It is that the public has not been shown the argument in a register they can recognize.

Parallax is a laboratory, not a think tank. We make things — vertical videos, short films, digital tools, and a prediction model — to put the argument in front of the right audiences at the right moments in the political calendar.

The bet is simple: the reform movement is not losing because its argument is wrong. It is losing because its argument is invisible. We work on the second half of that sentence.

A shift is happening.

Fig. ii · Distributio CiviumU.S. adults by partisan identification, Gallup MMXXIV.2

50%25%0%

49%

27%

24%

Independent / Unaffiliated
Democratic
Republican

The largest plurality of American voters belong to neither major party.

II. Laboratory

What we make.

Parallax produces civic communications across four formats — vertical video, short film, digital tools, and a prediction model — each built around a single empirical claim, set in language a citizen can read at a kitchen table, and shipped into the channels where the argument is currently absent.

Tabula i

Vertical video

Short, vertical-format films built for TikTok, Reels, and Shorts. The civic argument compressed to where the audience already is — fast, sharp, and forward-able.

Tabula ii

ii.

Short film

Two- to four-minute documentary films. Primary-source reporting, civic plain language, structural argument. The form is short; the claim is load-bearing.

Tabula iii

iii.

Digital Tools

Interactive civic tools — petitions, games, calculators, simulators — built so the case for reform is something a citizen does, not just something they see.

Tabula iv

iv.

Prediction Model

A proprietary content model trained on thousands of advocacy pieces with behavioral outcomes attached — scoring work before it ships, turning editorial judgment into measurable foresight.

The predictive engine

Analytics tells you what happened.This tells you what will happen.

A proprietary content prediction model trained on thousands of pieces of advocacy content with behavioral outcome data attached.

Raw Content

PredictionModel

Precision Signal

Fig. iii · Machina PraedictionisPraeteritum non docet — futurum docet.

The difference between analytics and intelligence is the difference between a rearview mirror and a map.

III. Principals

The lab itself.

Jonathan Hiller

President

Jonathan started Parallax after a decade inside the largest political content operations of the modern era — most recently as Director of Content for a national presidential campaign that produced 2.5 billion organic impressions without a dollar of paid distribution.

He is, among other things, a documentary filmmaker and a former student of psychology.

Parallax is what he learned in those years, set loose on the structural problem.

Locus: Boulder, Colorado
Brands: Comcast · Nestlé Purina · Hillary for America · National Geographic

Audra Gold

Head of Product

Audra has spent twenty-five years building digital products at the edge of new mediums — streaming, AR/VR, audio, civic tech. She came to political work the way most people come to it: by accident, after running digital for an independent presidential campaign and seeing how thin the reform movement's product muscle had grown.

Before Parallax, she was Head of Product at Pluto TV through its growth into the streaming category leader Viacom acquired, Head of Product at Fourth Wall Studios where her team won a Primetime Emmy for Creative Achievement in Interactive Video, and founder/CEO of Vurbl Media — a venture-backed audio platform she scaled from zero to a million monthly users.

At Parallax, she leads the product practice and the Prediction Model.

Locus: Los Angeles, California
Antea: Pluto TV · Fourth Wall · Vurbl

Ted Delicath

Head of Strategy & Operations

Ted came to Parallax after a decade inside high-stakes operations work — most recently as Chief of Staff at McChrystal Group, where he led implementation engagements across technology, biomanufacturing, energy, and government, including twelve months on the ground designing a Midwest state's COVID-19 vaccination rollout.

He is, among other things, a Mitchell Scholar, a Kellogg MBA, and a US Army officer who commanded two platoons before continuing his service as a Space Force officer in the Reserves.

At Parallax, he runs Strategy & Operations — the work of turning ambition into something that ships.

Locus: Denver, Colorado
Antea: McChrystal Group · US Army · Andrew Weishar Foundation

IV. Join Us

We are hiring.

Parallax is a small laboratory, by design. We hire slowly and write the work in plain English. If you are a writer, a filmmaker, a strategist, a producer, or someone who does not have a clean job title but knows how to make things move — we want to hear from you. Below is the role we are most actively looking to fill.

R/01

Chief of Staff

Denver · Full-time · Reports to President · $150K+

R/00 · Open call

Don't see your role?

We're building a talent pool of writers, editors, designers, producers, strategists, and operators who want to work on this. Send your resume and a note about what you'd like to do — we'll reach out when something opens.

Submit your resume

V. Contact

Write to us.

For partnerships, applications, or to argue with us about anything you read on this page — write below. We answer everything within a week, in plain English, from a real person.

Atelier: Denver, Colorado
Coordinata: 39.7392°N 104.9903°W
Tempore: MMXXVI · Vol. I